Digital marketing has revolutionized the way businesses promote their brands, products, and services. It has paved the way for a new breed of marketing techniques that give companies and organizations of various niches more exposure than they could ever have with traditional marketing strategies alone.
Nowadays, authors from around the world turn to digital marketing to promote their literary works.
Regardless of whether you’re a seasoned author with a list of bestsellers or still aspiring to be one, getting more brand exposure or attracting more readers to your books won’t be as successful without digital marketing.
Yes, traditional marketing techniques do still work. But if you don’t promote your name or your work online, your books won’t get as much mileage as authors that do.
Digital marketing and authors
The first step toward being a world-renowned author is to write a brilliant book. The second step you need to take is to use digital marketing to promote your work – to let people know that your book exists and that it’s worth their time.
But since an author doesn’t have the luxury of time to learn the ropes of digital marketing, it’s better to leave all the hard work in the hands of an expert, like Author Media Express.
Here are some of the things we can do to help authors market their works:
• Create a bespoke marketing plan for you.
There are many things you need to establish before you can create a
customized marketing strategy. Things like your background, expertise, and
niche, will be factored in to give your book’s marketing plan a direction.
When your campaign has a goal, we’ll be able to put enough resources on things that
actually convert to sales, saving you time and money in the long run.
• Drive in the right traffic to your website.
Website visitors can be equivalent to book sales. That’s only possible, though,
if the right people are clicking on your website’s link. Since 60% of consumers
can’t live without their mobile devices, it would be a smart move to go digital
as well with marketing your book. By using online platforms, such as blogs and
social media, you can have targeted traffic into your site in no time.
• Track and monitor digital campaigns.
Author Media Express can easily track marketing campaigns online, thanks to
the many tools that the web offers. These include analytics, page views,
bounce rates, conversions, and more. We can accurately measure ROI (return
on investment) to be able to pinpoint specific areas that need improvement.
By doing so, we can immediately make the necessary changes to ensure the
success of your book’s marketing campaign.
• Get your readers to interact with you.
Blogging, social media marketing, and email marketing can all give your
readers a personalized experience. You can easily reach out to them and
interact with them so they can get to know you and your work more. These
avenues also allow you to keep your audience more informed and engaged,
giving you a more direct way to get in touch with your readers, answer queries,
and reply to comments right away, which are things that a lot of people
appreciate in authors nowadays.
• Expand your reach.
With traditional marketing, you can only reach out to a certain number of
people. But with digital marketing, we can help you reach out to a worldwide
audience. We can help you get great brand exposure so you can sell more
books.
Bottom line
Experts predict digital marketing spend will reach $23 billion by 2020. This is
how effective it is. So if you don’t take advantage of digital marketing to
market your books, then you’ll get left behind by your competition.
